Marketing strategy & paid media execution for a creator economy platform mappr.com. To scale brand visibility through creators, while building a structured, performance-driven acquisition system across multiple paid channels.
Meta Ads, TikTok Ads, Google Ads, Creator Collaborations
Increase brand awareness through creator collaborations while driving high-quality traffic via paid ads. Beyond traffic acquisition, the focus was on improving overall conversion rates and building sustainable, long-term partnerships with creators.
Not only to generate short-term performance results, but to create a scalable system where creator content and paid media work together to consistently support growth.
We developed a structured paid marketing strategy to amplify creator collaborations and drive qualified traffic to the platform. We distributed campaigns across Meta, TikTok, Google, and YouTube to capture users at different stages of awareness.
This gave us creator-generated content as the core creative asset, that we could then scale through paid distribution.
Transform creator-generated content into a scalable acquisition engine that consistently drove qualified traffic and conversions.
Working directly with the creators we wanted to make sure they had the support to succeed. So they where provided with
Rather than focusing on a single platform; a core part of the strategy is to push these collaborations across multiple paid platforms.
Some stats from one of the creator reels for their map on Mappr. Ad campaigns for the content was launched on these platforms.
Example from a couple of the paid marketing campaigns we ran for Mappr.By combining structured creator collaborations with an end to end paid advertising, we created scalable creator content assets, efficient multi-platform ad distribution, and strong engagement performance. The integration between organic creator posts and paid amplification allowed Mappr to grow brand visibility while maintaining performance efficiency.